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“We thank Digital Durian for helping to build public support of Orang Utan conservation with a fun and engaging song featuring the beloved Didi & Friends characters. This is due to conservation efforts, good forest management, and heightened public awareness.Īccording to WWF Malaysia’s executive director, Sophia Lim, such efforts need to continue to further sustain the numbers of Orang Utan. The What Would You Do music video will feature the story of a young Orang Utan escaping the forest from bulldozers and diggers that are rampaging its home.Įven though Orang Utans are threatened by habitat destruction and fragmented habitats, WWF Malaysia has reported that the Orang Utan numbers in Malaysia are now stable. “And one day, we’ll have a greener environment and save more animals for our future generations,” Khairul said.
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Together with WWF Malaysia, we hope to reach a wider audience. “This song invites our young ones to think and take action.
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“The character in the story is a little Orang Utan, so kids will see the deforestation issue from the eyes of the animal. The song will have its Bahasa Melayu version Buatlah Sesuatu and will have one of their beloved animation characters, Pak Atan the Orang Utan, to become the ambassador for the campaign.Īccording to Didi & Friends creative director, Khairul Ammar, they used catchy tunes with simple lyrics in the song and its music video to reach out to kids. The song aims to let children know that endangered animals and their habitats need to be taken care of as well.